About Us

To get in the best shape of your life, we believe that maintaining a balanced diet & achieving goals naturally is the best way to go about it!..and we're here to help you do exactly that.

We've created an online health shop focusing on health products that are made from 100% natural ingredients with absolutely nothing artificial. We selectively connect with new and exciting brands from around the world and bring them right to your door and in some of Malta's influential health shops and fitness centres.

And that's not all. We bring you the latest fitness and health scene on our blog, from reviews, interviews, wellness challenges - and more.

Our story started when Elaine was inspired by our first product - Purition - to create a community and a space for people to share their healthy moments.



A post shared by Elaine (@ele.geno) on

She loves all things that have to do with fitness – athletics, yoga, pilates and without a doubt tennis!

Having a background in Psychology and Health, her main goal is to promote and encourage a nourishing lifestyle full of energy, wellness and clean nutrition!

Moto for life: Do what you love! 


Daniel is very passionate about anything sport and fitness and has a love/hate relationship with running! But incredibly took part and completed the Athens Authenthic Full Marathon in 2016 (with a fantastic time too!). 

Coming from the world of numbers, he drives the business to compete in the market in the best way we can. 


A post shared by Daniel (@dmicallefborg) on

Join our community on Instagram & Facebook or get in touch with us! We'd love to hear from you! 







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